Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snapchat is now bringing ads to the real word with Sponsored Lenses. This new feature builds on Snapchat’s world lenses, and brands like Warner Bros., Netflix and Dunkin’ Donuts are turning these 3D graphics into ads. What will they do next? Adweek Google Can Now Remove AdSense Ads From Single Pages Instead of ads being pulled from an entire site, Google’s AdSense policies will now only remove ads from specific pages containing AdSense violations. Also, if an ad gets removed, Google has a communication channel for that. Policy violations are clearly stated in a new Policy Center. Search Engine Journal Paid Search Trends 2017 Q1 A recent report from iProspect looked at paid search trends for Q1 in 2017, and gathered together key findings and insights in this report. Overall, it’s been a costly quarter for advertisers and wild cards in the marketing mix can make all the difference between growth and depreciation. iProspect    What Grade Do Marketers Give Their Personalization Efforts? 96% of marketers say personalization helps advance customer relationships in this survey conducted by Evergage. While most marketers give themselves an above-average grade, there is still plenty of room for improvement. MarketingProfs How LinkedIn’s Latest Update Could Help Boost Your Exposure Through the Platform The recent acquisition of LinkedIn by Microsoft is using third party online services to make your “public” profile more visible. If you haven’t updated your LinkedIn profile recently, you may want to brush up. You never know who’s going to find you, thanks to this new update. Social Media Today 4 Charts on Marketing to Middle America A new survey from Digiday captures important information for marketers about customers who have recently gotten a lot of attention due to the presidential election. Findings focus on values, search habits, online purchase habits and brand importance. Digiday Facebook Now Pinpoints Individual Posts to Keep Clickbait Out of the News Feed A change to the Facebook algorithm now distinguishes between headlines that withhold information and headlines that exaggerate the story. Honing in on specific individual posts, rather than entire websites, will help to eliminate clickbait that over-promises and under-delivers. Marketing Land What were your top news stories this week? We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

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Online Marketing Blog – TopRank®

Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking […]

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– Your Guide to the Social Media Jungle

How to master Snapchat, Facebook, and Instagram Stories

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Remember the good old days when updating your Snapchat Story was all you had to do to let people know what was happening in your life?

You know what? BARELY, tbh. 

Snapchat Stories were a blast, but it wasn’t long before the battle of the social media platforms intensified and things got ugly. Instagram copied Snapchat, Facebook copied Instagram copying Snapchat, and as a result we’re left with utter chaos in the form of THREE Stories to worry about managing.

With so many options it can be stressful deciding exactly which Story you should be updating when. So to help you easily manage your personal brand, we’ve complied a comprehensive guide to social media Story usage.  Read more…

More about Photography, Conversations, Facebook Stories, Instagram Stories, and Snapchat Stories


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Snapchat launches self-serve ad manager

 Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members. Read More
Social – TechCrunch

Snapchat will no longer show a white border around old Memories

 Snapchat will no longer show that annoying white border around old photos that you share from Memories. Previously, if you shared a photo from Memories that was more than 24 hours old it would have a white border around the image. The border ended up annoying users who didn’t want their snaps altered, sometimes to the point where they would decide not to share the old content at all. Read More
Social – TechCrunch

Snapchat is stifled by its un-algorithmic feed

 Snapchat invented its best products by being the anti-Facebook. Its disappearing chats made visual communication quick and casual compared to Facebook’s email-esque text messages. Stories ditched the likes and permanacy so you could share your raw moments in the now, instead of just the life highlights that define you forever on your Facebook Timeline. Read More
Social – TechCrunch

Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. […]

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– Your Guide to the Social Media Jungle