SEO

[Webinar] Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

In a Content Marketing Slump? Spice up Your Program with These Tips

How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re behind on the editorial calendar. This kind of rushed content can lead to each piece having a same-y feel—same format, same voice, same structure. Not only is bland content hard for your readers to stomach, it’s not particularly inspiring to create, either. If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up. #1: Freshen Up Your Research A great content marketing initiative starts with thorough customer research. When you started your strategy, it was based on solid…

SEO

Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged. The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Uncategorized

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites. Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all. If you’re a small business owner and Facebook is the focus of your marketing efforts, it may be time to branch out. Here…

Blogging

10 Modern Editing Tips for Meticulous Bloggers

I watch a lot of YouTube videos about the best ways to clean your bathroom. In fact, I realized that I spend way more time watching “hacks, tricks, and tips” about how to efficiently clean a bathroom than I do actually cleaning my bathroom. Given the hundreds of thousands of views on these types of videos, perhaps it’s not just me. And I started thinking … this might be similar to bloggers who read about editing tips. Editing, like cleaning a bathroom, isn’t always the most fun, so bloggers might spend more time reading about editing tips than actually implementing them. We’d like to have a polished bathroom or a polished blog post — we just don’t always want to perform the work required to produce that shiny end result. The 10 modern editing tips I’ll share today should invigorate you to put in the elbow grease … at least…