SEO

Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search volume niches typically seen in B2B, or with companies pioneering a new product or service that no one really knows about yet (so they obviously can’t be searching for it)? This blog post is for you, the digital marketer who toils and struggles to drive search visibility where there…

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12 Helpful Tips for Effectively Using Social Media at Events

From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you get with industry thought leaders, peers, customers, and prospects at these real-life events is simply priceless. But that doesn’t mean we should forget about your digital tools—especially social media—to make the absolute most out of your attendance. With that said, as TopRank Marketing CEO Lee Odden, and team members Ashley Zeckman and Josh Nite, prepare to head off to Social Media Marketing World in sunny San Diego, CA this week—what better time to highlight some tips on effectively utilizing social media to engage, connect, and build personal and brand awareness at an event? Below we…

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105 ways to build your email list | Tips, tactics, and best practices

One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. So how do you build an email list without email addresses? Once you have addresses, what do you do with them? How often should your send emails? What can you do to ensure your emails are delivered and not lost in spam or junk filters? Find the answers to these questions and more in our free eBook, Guide to Email List Management. Download it today to learn…

Social Media

How to send story tips securely to VentureBeat

Got a big story to share? VentureBeat accepts confidential news tips. Here’s a list of ways to contact our editorial team with sensitive information. We are committed to protecting the identities of our sources. When submitting a confidential news tip, be sure to include any relevant documents, evidence, and data. Further, please explain why the tip is newsworthy and what’s at stake. We promise to read each message and to reply promptly. Examples of confidential news tips: Attached is proof that this company lied to its investors. Here are documents showing that this executive covered up a hacking scandal. Thank you for reaching out to us. Signal The following editors and writers can be reached on Signal, an encrypted chat app that requires a phone number. Blaise Zerega — Politics, Media, and M&A (DM on Twitter for phone number associated with Signal) Jordan Novet — Apple, Microsoft, and cloud infrastructure (AWS, Azure, Google), AI (DM on Twitter for phone number associated…

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Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands. Realistically, we’re all juggling many tasks and clients, trying to do the best work that we can. While working for a top tier agency like TopRank Marketing is hard work, it also offers some incredibly rewarding opportunities. As someone that has been fully ingrained in agency life for many years, I’d like to shed a light on five lessons I’ve learned that have helped me not only survive but thrive in an agency environment. #1 – Love What You Do I really enjoy the work that I do. It’s exciting, challenging and ever changing. If…

SEO

[Webinar] Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO

In a Content Marketing Slump? Spice up Your Program with These Tips

How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re behind on the editorial calendar. This kind of rushed content can lead to each piece having a same-y feel—same format, same voice, same structure. Not only is bland content hard for your readers to stomach, it’s not particularly inspiring to create, either. If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up. #1: Freshen Up Your Research A great content marketing initiative starts with thorough customer research. When you started your strategy, it was based on solid…