Uncategorized

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites. Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all. If you’re a small business owner and Facebook is the focus of your marketing efforts, it may be time to branch out. Here…

Social Media

How to Use Google UTMs to Analyze Your Social Traffic

Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic […] This post How to Use Google UTMs to Analyze Your Social Traffic first appeared on . – Your Guide to the Social Media Jungle

SEO

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow…

SEO

Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level

Posted by jocameron Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up! Are you within striking distance of traffic-bumping SERP features? The content on your freakin’ awesome site better be targeting the intent of the searcher. People of the world want different types of content depending on what they search. If you get this right, your content will earn the engagement signals that tell search engines you’re fighting the good fight. The stakes are even higher now. Not only are you battling it out in the organic results, but there are attention-grabbing features that draw clicks away from organic results. But,…

Uncategorized

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide your visitors with a logical next step and it’s game over. A logical next step could mean many things, like a sale or a signup. Or maybe it’s simply to keep your prospects on your website by strategically presenting them with opportunities to learn more about what you have to offer. Like pipe building, traffic shaping is all about creating incentivized pathways that convince users to go where you want them to go. It’s effective for: getting visitors from low-converting to high-converting pages. showing visitors relevant offers based on what they’re currently browsing. recommending further…

SEO

The Battle for Traffic: Organic SEO vs. Social Media Marketing

Posted by Alex-T SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here’s what I’ve learned so far: Social media signals don’t influence site rankings SEO isn’t effective without harnessing social media channels In this post, I want to highlight the following idea: When you share content on SMM channels you’re…

Blogging

Getting More Traffic, Links, and Shares to Your Content

“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of quality” that search engines use to rank good content The keys to making content more shareable Connecting your content with someone else’s audience Why I’m not a fan of purging non-buyers from your email list Listen to this Episode Now The post Getting More Traffic, Links, and Shares to Your Content appeared first on Copyblogger. Copyblogger