Twitter tweaks its design again in an attempt to woo newcomers

 In an effort to better cater to newcomers, Twitter once again is redesigning its app across mobile, desktop and the web. The revamp isn’t a radical departure from its prior look-and-feel or user experience – unlike when it introduced its own stories-like feature called Moments, for example, or when began reordering the tweets in your timeline. Instead, the update involves a series… Read More
Social – TechCrunch

Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social […]

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– Your Guide to the Social Media Jungle

Twitter totally solves all of its problems with new profile photos

TwitterFacebook

Twitter finally made it happen. With a simple redesign, the beloved social media giant has solved all of its problems. You heard it here firstEvery. Single. One. Of. Them

SEE ALSO: Why all the cool kids are migrating to Mastodon

The racism, sexism, harassment, bots, fake news, Donald Trump, and all of its other issues — they’re all taken care of now. 

How, you might ask? With groundbreaking changes to the platform, that’s how. The company explained its newly refreshed product in a shiny new blog post. In short, Twitter promises going forward things will be different

“Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use,” Twitter said in a statement. “We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.” Read more…

More about Twitter, Social Media, Twitter Abuse, Twitter Trolls, and Tech


Social Media

Twitter just changed almost every part of its iOS app

TwitterFacebook

Twitter just got a major facelift.

The company just unveiled a series of changes, including a major overhaul of its iOS app, as well as changes to the look and feel of some of its most important features, like the reply button.

SEE ALSO: Apple’s iOS 11 will take Facebook and Twitter down a notch

Among the most immediately noticeable changes: users’ profile photos now appear as round icons instead of squares, and the reply button has changed from an arrow to a chat bubble. (Twitter’s VP of User Research and Design Grace Kim says this was to make things less confusing for new users who often confused the reply button with a “back” or “delete” function.) Read more…

More about Tech, Twitter, Social Media, Apps And Software, and Tech


Social Media

Twitter chatbots can now include buttons that push you to tweet, follow, click & more

 Twitter today is rolling out a new feature that will allow businesses to prompt their followers to take an action beyond a simple fav or retweet. The company is introducing the ability for businesses to add buttons inside their direct message conversations designed to encourage customers to do things like tweet about the company’s Twitter bot, visit their website, follow the… Read More
Social – TechCrunch

Teen conquers her biggest fear with radiant bathing suit Twitter post

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A British teen took on one of her biggest fears with a single tweet and her response to her haters has been inspiring.

SEE ALSO: We have a few questions about Dove’s new ‘body positive’ soap bottles

13-year-old Paris Harvey suffers from a metabolic condition that makes her put on weight quickly. She also has hip dysplasia, which — when combined with her condition — makes losing weight difficult. The teen has struggled with body confidence due to her weight.

“I got bullied in the past and after a while, you start to believe what people say,” she said in the Huffington Post. “I became really insecure about how I looked.” Read more…

More about Watercooler, Twitter, Uk, Body Positivity, and Social Media


Social Media

The real meaning of all those emoji in Twitter handles

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Emoji have become Twitter’s very own digital bumper stickers or laptop decorations. The tiny images next to your handle are yet another way to express yourself online.

SEE ALSO: U.S. visa applicants may have to hand over their social media handles

An image is worth a thousand words, after all, and an emoji certainly adds more intrigue than explicitly stuffing your political preferences into your handle. Emoji are readily available and allowed (and searchable) in Twitter handles, and they are popping up everywhere.

Twitter emoji indicate who you are, who you want to be, and how you want others to think of you. But first you have to know what the emoji even mean, so we asked people who use the images in their online identities. Read more…

More about Twitter, Emoji, Handles, and Social Media


Social Media

Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Facebook Remains the Dominant Social Platform [Infographic]
In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today)

Another Study Shows How Featured Snippets Steal Significant Traffic from the Top Organic Result
A new study by Ahrefs found that when a featured snippet is present on a Google page, the first organic result received a significant drop in click-through-rate (CTR). Learn who has the highest amount of featured snippets, how it affects search results and what triggers featured snippets. (Search Engine Land)

Snapchat Moves to Create a Safer Environment for Brands
Snapchat has partnered with Integral Ad Science, DoubleVerify and Moat to better address brand safety. Procedures will be more closely monitored to block inappropriate ads from appearing next to user-generated content. (Advertising Age)

Visual Content and Social Media Marketing: New Research
People have been consuming information visually since the beginning of time, and because it’s familiar, visual content should be included in social media marketing. In this study, you’ll learn why visuals are important, the types of visuals marketers should focus on and actionable takeaways to create more compelling visuals to capture your audience. (Social Media Examiner)

Twitter Adds New Features as It Experiments With Sponsored Live Video
Twitter aims to find new ways for people to access live video by experimenting with concert promotion, where a reminder button prompts users to set an alert with a countdown clock. A push notification will be sent once the concert is live. This is part of a larger picture in which Twitter helps brands find opportunities to work with live video experiences. (Adweek)

Google Introduces ‘Buy’ Button in Beta Program
Google now allows merchants to add a “buy” button to search ads, but since the program is still in beta, merchants must first qualify. Buyers can now purchase a product from Google search if they also use Google Wallet, and by clicking the “buy” button, they will be taken to a Google-hosted page to complete the purchase. (Search Engine Journal)

PlaceIQ Making Location Intelligence More Accessible With New ‘LandMark’ Tool
LandMark, a new platform recently launched by PlaceIQ, makes location data and related insights easily accessible to brands. The platform is a license or subscription-based tool that’s primary use is business and customer intelligence. (Marketing Land)

What Advertisers Look for in Video Content Platforms
Measurement and reporting are top priorities for brands when deciding which platforms to run pre-roll video ads on. This report looks at engagement, viewability and audience delivery and found that 68% of respondents say social networks are important channels for running digital video ad campaigns. (MarketingProfs)

What Were Your Favorite News Stories This Week?

Thanks for watching and reading our weekly news roundup. Please feel free to share your favorite stories of the week in the comments below or send us a message on Twitter to @toprank.


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© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video | http://www.toprankblog.com

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Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, we explore Instagram location and hashtag stories with Peg Fitzpatrick, autoplay video ads on Pinterest with […]

This post Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards first appeared on .
– Your Guide to the Social Media Jungle

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic]
This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs)

Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages
Twitter’s new Direct Message Cards that can include as many as four CTA buttons that will send users to specific content. The cards can also be used in organic tweets and are designed to encourage one-on-one conversations, making it easier for brands to connect with their audience. (AdWeek)

Hello Google Attribution, Goodbye Last-Click
Marketers around the world are rejoicing after the announcement of the new Google Attribution tool. While the tool is still in beta, marketers will soon be able to measure performance across devices and channels all in one place, for no additional cost. That means that marketers will soon have a better understanding of what marketing tactics are most effective at moving prospects through the customer journey. (Google Adwords Blog)

Introducing Location and Hashtag Stories on Explore
For users interested in what’s going on around them, Instagram now displays stories happening based on your location. Additionally, users can also search interest based hashtags to find groups of stories related to that specific topic. (Instagram Blog)

Snapchat Adds Collaborative Stories, Which Could Help Boost Exposure Through the App
Story collaboration on Snapchat just got a whole lot easier. Snapchat’s new custom stories features lets users invite other people to contribute to a story without having to host a takeover.  The stories will remain on the Stories page until no one has added for 24 hours, or the creator deletes it. (Social Media Today)

Bing Launches Bots for Local Businesses
Microsoft has started integrating chatbots into search results to make search more interactive. For now, this feature is only available to restaurants but Microsoft envisions rolling these bots out broadly in the future. The bots will answer common customer questions, be available across multiple channels and requires virtually no technical requirements from business owners.  (Search Engine Land)

Promoted Video Gets Even Better on Pinterest
Pinterest introduced promoted videos less than a year ago, and are already releasing three big enhancements. They have added an autoplay feature, better accessibility to video content (search and feeds) and improved reporting through a new partnership. (Pinterest Business Blog)

Google is Speeding Up Search Ads With AMP Technology
Google is speeding up AMP (Accelerated Mobile Pages) for search in two different ways: a new beta where advertisers can use AMP pages as landing pages and the entire Google Display Network is getting hit with AMP technology. (Search Engine Journal)

What Were Your Favorite News Stories This Week?

Thanks for watching and reading our weekly news roundup. Please feel free to share your favorite stories of the week in the comments below or send us a message on Twitter to @toprank.


Email Newsletter Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution | http://www.toprankblog.com

The post Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution appeared first on Online Marketing Blog – TopRank®.


Online Marketing Blog – TopRank®