The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here’s what you can do about it. Read the full article at MarketingProfs MarketingProfs Daily: Content

Four Ways Businesses Should Use Customer Reviews [Infographic]

With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read the full article at MarketingProfs […]

3 Ways to Use Instagram Stories Ads for Business

Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. About¬†Instagram Stories Ads Instagram stories appear above users’ Instagram feeds and […]

Five Ways to Make the Most of Video for Marketing

From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you’re just now getting into video marketing, these tips will help you catch up quickly. Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook for Local Business: Creative Ways to Grow

Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners […]

4 ways to leverage email marketing with PPC

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements While […]

Three Ways UGC Influences Sales: The Case of Real-Customer Photos

When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you’ll gain credibility and authenticity for your brand and marketing–and help generate sales. Read the full article at MarketingProfs MarketingProfs Daily: Content

4 Ways to Increase YouTube Watch Time

Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, you’ll discover four ways to increase your YouTube watch time. What Is YouTube Watch […]

5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How […]