5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity. Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step. Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next. #1 – Statis Stasis is the ground-level of our content marketing maturity model, with marketers focused on maintaining…

Social Media

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your […] This post 5 Ways to Analyze Your Social Media Marketing Performance first appeared on . – Your Guide to the Social Media Jungle


7 Real-World Ways to Think Like an Artist for Better Content Marketing

Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection. I believe it’s a serious mistake to think that marketing and art are somehow separate. As Brian Clark has said for years: “People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists. People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” –…

Social Media

3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working […] This post 3 Ways to Improve Your Facebook Ads first appeared on . – Your Guide to the Social Media Jungle


3 Ways to Become More Generous and Grow Your Audience

Giving to your audience is one of the foundations of any smart content marketing strategy. To grow your audience and get better results for your business, it might be time to expand your content beyond blog posts, podcast episodes, or newsletters and find more ways to be truly generous. The idea is: Don’t hold back, don’t be stingy, and don’t cut corners. Just give, and give freely. Looking to become a “giver,” rather than a “taker?” Let’s talk about why generosity works and how you can give your audience more value. Why giving generously works You might be thinking: “How in the world does giving generously help my business grow?” Generosity works when you’re marketing your business because it: Pulls people toward you and your message. Instead of chasing down prospects and begging them to pay attention to you (with advertising or other traditional marketing methods), you attract your perfect…


5 Ways to Sell More Products via Social Media

Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition. In this article, you’ll discover five ways to sell more with social media. #1: Discover Which Platforms Your Customers Use Most An […] This post 5 Ways to Sell More Products via Social Media first appeared on . – Your Guide to the Social Media Jungle


Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To develop and execute a successful marketing program, many brands large and small  look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations. Part of the issue is that you may not be exactly sure what you’re looking for in an agency partner. To help you on this…