SearchCap: Website audits, optimizing content for SEO & local search ranking factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Website audits, optimizing content for SEO & local search ranking factors appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

Facebook Moments gets a standalone website

 Late last year, Facebook brought its mobile photo-sharing application Moments to the web in a limited capacity by adding a link to the service in the desktop version of Facebook. Now, Facebook is again expanding Moments to the web, this time by setting up a standalone web version for the service that offers access to […]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, […]

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important […]

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active […]

Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri […]