Social Media

This website is the Facebook for scientists, and it’s growing with a $50 million raise

Across plenty of social media sites, facts and hard evidence aren’t always easy to come by.  On ResearchGate, however, the search for such truths is at the heart of everything the social network does. It’s been called a “Facebook-style” platform for a scientists, a place where they can come to share and discuss the studies they’re completing and connect with other experts in their field.  SEE ALSO: Harvard scientists have created the rarest material on earth With the Tuesday announcement of a $ 52.6 million raise, the site appears to be experiencing some pretty healthy growth, New York Times reports. That round of funding was actually secured in 2015, but the company couldn’t make it public until this week, in accordance with corporate accounting rules in Germany. Read more… More about Study, Academia, Social Media, Science, and Researchgate Social Media

SEO

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink your business model, because currently you are not providing any significant value.” This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area….

SEO

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience. Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there. Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of…

Uncategorized

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites. Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all. If you’re a small business owner and Facebook is the focus of your marketing efforts, it may be time to branch out. Here…

SEO

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow…

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Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you don’t even have your phone with you. I was trying to visualize the sitemap for Unbounce.com. I can’t believe I was even considering the term site map. When was the last time you used “site map” in a sentence? Please tell me you’re not Googling “site map” right now… Anyway, the imaginary conversation went something like this: Me: Siri, would you be a gem and list every page on my website, ordered by traffic volume from high to low? Oh, and if you could make a note of which ones have…

Social Media

How to Use Twitter Website Conversion Ads

Want to improve the performance of your Twitter ads? Do you know how to use website conversion ads on Twitter? Whether you’re looking to increase downloads of an ebook or get more sales, the Website Conversions objective will improve the performance of your Twitter ads. In this article, you’ll discover how to get started with […] This post How to Use Twitter Website Conversion Ads first appeared on . – Your Guide to the Social Media Jungle