SEO

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience. Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there. Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of…

Uncategorized

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing. Yet business owners struggle to convert Facebook users into organic traffic to their websites. Business app discovery platform GetApp recently surveyed 500 owners of small and medium-sized businesses. Less than 30% of respondents reported that Facebook was moderately to extremely effective at driving organic traffic to their sites. By contrast, 20.1% rated it slightly effective, and over 25% said it was not effective at all. If you’re a small business owner and Facebook is the focus of your marketing efforts, it may be time to branch out. Here…

SEO

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow…

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Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to your high-converting pages — without bugging your developers or altering your website. You know you’re having a weird moment when you’re talking to Siri about marketing and you don’t even have your phone with you. I was trying to visualize the sitemap for Unbounce.com. I can’t believe I was even considering the term site map. When was the last time you used “site map” in a sentence? Please tell me you’re not Googling “site map” right now… Anyway, the imaginary conversation went something like this: Me: Siri, would you be a gem and list every page on my website, ordered by traffic volume from high to low? Oh, and if you could make a note of which ones have…

Social Media

How to Use Twitter Website Conversion Ads

Want to improve the performance of your Twitter ads? Do you know how to use website conversion ads on Twitter? Whether you’re looking to increase downloads of an ebook or get more sales, the Website Conversions objective will improve the performance of your Twitter ads. In this article, you’ll discover how to get started with […] This post How to Use Twitter Website Conversion Ads first appeared on . – Your Guide to the Social Media Jungle

SEO

Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted by petewailes Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out… What’s a PWA? Given as that Google came up with the term, I thought we’d kick off with their definition: “A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”– Progressive Web Apps The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA? Fleshing…

SEO

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations. Now, this might sound counterintuitive. I’ve actually encountered a lot of folks — especially online-only businesses or even blended online and…