Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX

Our weekly roundup of news, announcements and events happening throughout the search marketing industry. The post Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Top 10 Social Media Blogs: The 2017 Winners!

Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should […]

This post Top 10 Social Media Blogs: The 2017 Winners! first appeared on .
– Your Guide to the Social Media Jungle

2016 Facebook and Instagram Awards Winners

Facebook announced the winners of its 2016 Facebook and Instagram Awards.

The social network highlighted the following trends among this year’s entries in an email to SocialTimes:

  • More than three-quarters of winning entries from Europe and the Middle East included a video component, with that figure reaching 80 percent in the Asia-Pacific region and trending high in Latin America, as well.
  • Campaigns from the Asia-Pacific region continued to use humor to drive attention and engagement.
  • Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly.
  • Brazil had previously dominated Latin American entries, but Argentina, Peru, Venezuela and other countries joined the fray in 2016.
  • More than 600 small and midsized businesses took advantage of the new Small Business category.
  • The new Innovation category drew more than 100 entries.
  • And the new Best Use of Facebook Platforms category saw more than 450 entries.

The Blue winner, the top honor of the 2016 Facebook and Instagram Awards, went to R/GA for its Beats by Dre campaign for Beats by Dre.

The Facebook for Good Award, which recognizes excellence in campaigns for charitable and nonprofit organizations, went to Ogilvy & Mather Chicago for its Give Me a Heart campaign for Donate Life America.

The Small Business winner went to Squatty Potty for its The Unicorn Changed the Way I Poop campaign.

Global Gold winners were:

Beyond Facebook/Integrated:

  • The Subaru Make a Dog’s Day Initiative, Carmichael Lynch for Subaru of America.
  • Unsuitable Journey, Whybin and TBWA Sydney for M.J. Bale.
  • Ariel—Share the Load, BBDO India for Proctor & Gamble India.

Best Use of Facebook:

  • SONIC #SquareShakes, Goodby Silverstein & Partners for SONIC Drive-In.
  • The Kidsbook Collection, Itaú/Africa.
  • Silent Ads, CP+B for Hotels.com.
  • The Boys, Clemenger BBDO Melbourne for Pacific Brands Underwear.

Details on these campaigns–as well as a list of the Silver, Bronze and Shortlist winners—are available here.

BeatsByDreStraightOuttaFacebook


SocialTimes

Snapchat showcasing Tribeca short snap festival winners in new Discover channel

Snapchat billboard in Times Square, New York City on May 19, 2015.


The Tribeca Film Festival in New York City teamed up with Snapchat this year on a competition to find “the best Snapchat Stories across the U.S.” Ten winners were chosen, and the work from those creators will be featured in a special Discovery channel within Snapchat, starting today.

In an effort to discover the “next generation of mobile storytellers,” the film festival asked those interested to submit a short film composed using Snapchat (among other requirements). This first-of-its-kind competition casts a spotlight on the imagination and creativity of Snapchat users, while also touting the ephemeral messaging app as more than just something young people use to chat with one another. Snapchat wants to expand the way people approach it, similar to what happened with YouTube.

To view all of the winning short snaps, just look for the call-out in the Discover section of the app.

Snapchat declined to say how many entries it received or to provide any additional information beyond revealing that the winners will appear on the app starting today.

Here are the winners of the short snap competition:

  • Brother Broadway, Luke Versaw (Brooklyn) – Two native Ohio brothers move to NYC in hopes of making their father proud by realizing their dream of becoming Broadway stars, but they soon discover making it to Broadway won’t be so easy.
  • Girl Meets Toy, Luke Ramsay (Austin) – After facing romantic rejection, a young woman finds escapist romance in an unusual place.
  • Hot Dogs Forever, Tessa Greenberg (Brooklyn) – Best pals Jarrod and Tessa celebrate their friendship over the course of 60 years.
  • Lost It: A Snap Story, Colin Garland (Brooklyn) – On his first day in New York, a vlogger loses his mobile device. He desperately tries to get it back and save his story.
  • The Magic Pot, John Crilo (Brooklyn) – A lonely boy looking for answers finds a magical pot at the end of the rainbow and his luck starts to change.
  • MemE! True Hollywood Story, Andrew Morreale (Los Angeles) – One man’s fleeting experience with achieving Internet fame as a meme.
  • Past Perfect, Esha Gupta (Oakland) – A woman’s Snaps from the future begin to alter her past… unleashing a series of unforeseen events.
  • Pencils, Kat Vlasova (Reston) – You know that time when you’re trying your best to study but you just keep getting distracted? And then you get so preoccupied with doing a random simple thing just to procrastinate on your homework? And then before you know it, you’ve chased a man out into space but your calculus is still unresolved and it’s already 10 p.m.? Yeah, me too.
  • The Secret Stash, Mariann Isola (Sacramento) – A story about two brothers who embark on a journey to find their grandfather’s hidden fortune.
  • SO FLY! The journey of RICO STAR, Robert (Tito) Rogers (North Hollywood) – This story is about the rise and fall of Rico Star, an American one hit wonder.

It was only a matter of time before people started taking more advantage of Snapchat’s creative capabilities. In March, someone made an 8-bit stop motion video using fruits and the drawing tools within the app. People are consuming video on Snapchat at an astounding rate — in February, it was reported that users watch 8 billion videos daily, up from the 6 billion daily video views reported in November.

Perhaps the success of the Tribeca Film Festival-sponsored competition will usher in a new focus for Snapchat, leading to the release of more professional tools for creators.

More information:


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Social – VentureBeat