The Science and Strategy of Building Social Proof for Your Ecommerce Store

Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why aren’t more people using it? Part of the reason is this: Most marketers don’t truly understand what social proof is. What is social proof? Most of us are familiar with the techniques of social proof. One of the most common techniques is posting social media following metrics along with follow buttons. Here is a screenshot of Social Media Examiner’s homepage. When you look at those numbers, you may think, “Hmm. There are a lot of…

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