Using Google Analytics to Understand Your Social and Mobile Audience

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of Americans own a smartphone 15% of Americans own smartphones and have limited other options for getting online. 10% of Americans own smartphones with no other way to get online. Worldwide, the number of smartphones is forecast to reach 2.06 billion by the end of 2016….

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