Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of Americans own a smartphone 15% of Americans own smartphones and have limited other options for getting online. 10% of Americans own smartphones with no other way to get online. Worldwide, the number of smartphones is forecast to reach 2.06 billion by the end of 2016….
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